Vivo X300 Ultra and X300 FE Launched in India
The Indian premium smartphone market has a new pair of heavyweights as the Vivo X300 Ultra and X300 FE officially went on sale today. Vivo launched these flagship devices on May 6, 2026, marking the first time an “Ultra” model from the brand has debuted outside of China. Consequently, Indian consumers now have access to some of the most advanced mobile imaging technology currently available, backed by the company’s long-standing partnership with ZEISS.
Indian Pricing and Availability
The most critical details for potential buyers are the final retail costs and availability. Specifically, both handsets became available for purchase starting May 14, 2026, through Flipkart, Amazon, the Vivo India e-store, and various offline retail partners.
Vivo X300 Ultra Pricing
The Ultra model is positioned as the brand’s absolute pinnacle of performance and imaging.
- 16GB + 512GB: Rs 1,59,999.
- Launch Offer: Early buyers can avail of an instant bank discount of Rs 16,000, effectively reducing the price at launch.
- Photography Kit: A comprehensive bundle including the phone, telephoto extenders, and an imaging grip is available for Rs 2,09,999.
Vivo X300 FE Pricing
The “FE” or Fan Edition serves as a compact flagship, balancing high-end specs with a more accessible price point.
- 12GB + 256GB: Rs 79,999.
- 12GB + 512GB: Rs 89,999.
- Launch Offer: A bank discount of Rs 9,000 and an exchange bonus of Rs 5,000 are available, bringing the effective starting price down significantly for eligible users.
Key Specifications Comparison
The organisation of these two devices allows Vivo to target different user needs, from professional mobile photographers to those seeking a powerful yet compact daily driver.
| Feature | Vivo X300 Ultra | Vivo X300 FE |
| Display | 6.82-inch 2K 144Hz AMOLED | 6.31-inch 1.5K 120Hz LTPO AMOLED |
| Processor | Snapdragon 8 Elite Gen 5 | Snapdragon 8 Gen 5 |
| Main Camera | 200MP Sony LYTIA 901 | 50MP Sony IMX921 |
| Telephoto | 200MP Periscope (3.7x Optical) | 50MP Periscope (3x Optical) |
| Battery | 6,600mAh (100W Wired) | 6,500mAh (90W Wired) |
| Durability | IP68 / IP69 | IP68 / IP69 |
Analysis: A New Standard for Mobile Photography
We believe the introduction of the ZEISS Telephoto Extender support is a defining move for this series. Because these external lenses can extend the focal length up to 400mm on the Ultra, Vivo is effectively turning a smartphone into a legitimate tool for wildlife and long-distance photography. Furthermore, the inclusion of high-density batteries—6,500mAh even in the compact FE model—sets a new industry benchmark for endurance in smaller form factors.
Tips for Early Buyers in India
If you are looking to purchase during the launch week, keep these offers in mind:
- Check the Bundle Deals: Notably, purchasing the ZEISS Telephoto Extender Gen 2 separately costs Rs 15,999, but bundling it with the FE model during the launch period can offer better value.
- Long-term Support: Both devices run Android 16-based OriginOS 6, with a promise of four major OS upgrades and seven years of security updates.
- Jio Benefits: Specifically, buyers can claim up to 5,000GB of cloud storage for 18 months along with Google Gemini Pro benefits.
Final Thoughts
The fact that the Vivo X300 Ultra and X300 FE are now on sale in India signals a major shift in the brand’s global strategy. By offering pro-grade photography tools and industry-leading battery technology, Vivo is making a strong play for the top of the Indian premium market.